I am running for Mayor because I believe Eureka has incredible potential, and I want to help build a cleaner, safer, more vibrant city where families, businesses, and visitors can thrive. Since moving to Eureka, I have invested my time, energy, and resources into this community. As a local business owner and housing provider, I have worked to preserve and improve housing, create jobs, revitalize neglected properties, and provide homes for people who might otherwise struggle to find stable housing. Those experiences have given me firsthand insight into the opportunities and challenges our city faces.My campaign is focused on practical solutions and measurable results. I want to clean up our streets, revitalize downtown, bring new life to Bayshore Mall, support local businesses, create more activities and opportunities for families and young people, improve public safety, and develop effective, compassionate solutions to homelessness that benefit both those in need and the broader community. I will also work toward responsible budgeting and reducing the tax burden on residents and businesses whenever possible.
I believe leadership is about listening, bringing people together, and solving problems not creating division. I am running because I love Eureka, I believe in its future, and I am ready to dedicate my experience, energy, and commitment to serving the people of this city.I didn't decide to run because politics interested me. I decided to run because I care deeply about Eureka and believe our community deserves leadership focused on action and results. When I arrived in Eureka, I saw a city with enormous potential, but also one facing real challenges. Instead of simply talking about those problems, I chose to invest here, build businesses, improve housing, and become part of the community. Those experiences showed me both what is working and where we can do better. The breaking point came when I realized that many residents share the same concerns: they want cleaner neighborhoods, safer streets, a stronger local economy, more opportunities for families, and practical solutions to homelessness. They want a city government that listens and delivers. I'm running because I believe public service should be about improving people's daily lives. I want to bring the same determination, accountability, and problem-solving approach that has guided my professional work to City Hall. My goal is simple: help make Eureka a city where people are proud to live, work, raise a family, and invest in the future.
I don’t believe homelessness should be something we simply learn to live with. I also don’t believe people experiencing homelessness should be treated as a problem to be pushed from one street to another. I’m already doing my part. Through housing I own in Eureka, I provide homes to extremely low-income residents, including seniors and people with disabilities. Some have experienced homelessness or housing instability, and today they have a place to call home. That experience has taught me something important: homelessness is not solved with slogans. It is solved one person at a time by identifying what is keeping that person on the street and creating a realistic path forward. As Mayor, I want Eureka to take that same practical approach. For someone who simply needs affordable housing, let’s help create that pathway. For someone struggling with mental illness or addiction, we need to connect them with appropriate treatment and services. For someone capable of working, we should help create a pathway back to employment, independence, and stability. But compassion must also extend to the entire community. Families should feel comfortable taking their children downtown. Businesses should not have to repeatedly deal with unsafe or unsanitary conditions outside their doors. Our parks, sidewalks, and public spaces belong to everyone. My goal is simple: Help people get off the streets, while making Eureka’s streets cleaner, safer, and more welcoming for everyone. We can have compassion without accepting permanent street homelessness. We can have accountability without losing our humanity. I want to measure success not by how much money we spend or how many programs we create, but by how many people actually move from the street into stability.
Downtown and Old Town should be the heart of Eureka, a place where families want to spend time, local businesses can thrive, visitors want to return, and residents feel proud of their city. My priority will be to make our downtown cleaner, safer, more active, and more welcoming. That means addressing trash, vandalism, unsafe conditions, neglected properties, and other problems that discourage people from coming to downtown. But cleaning up is only the beginning. We also need to bring more life back to our city center by supporting local businesses, attracting new investment, filling vacant storefronts, encouraging events and activities, and giving families more reasons to spend time downtown. I want to work directly with business owners, property owners, residents, law enforcement, community organizations, and city staff to identify problems quickly and get them solved. Eureka has tremendous character and potential. We should not accept decline as inevitable. **My goal is simple: make Downtown and Old Town places where people want to come not places they want to avoid.** A cleaner city. A safer city. A stronger local economy. A downtown Eureka we can all be proud of.
Eureka should be a city where businesses want to open, entrepreneurs want to invest, and young people can see a future for themselves. As a business owner, I understand that economic growth does not happen simply because we talk about it. We have to actively compete for investment, remove unnecessary barriers, support the businesses already here, and make Eureka an attractive place for new employers. As Mayor, I want the City to become a partner in responsible economic development not an obstacle. I will work to attract new businesses and employers, help revitalize vacant and underused commercial properties, support our local small businesses, and encourage investment that creates good jobs and expands Eureka’s tax base. I also want to actively pursue businesses and services that Eureka residents want but currently have to travel elsewhere to find. Every time residents leave the area to shop, dine, or obtain services, those are dollars that could be supporting jobs and our economy right here in Eureka. Economic development also helps us address other challenges. A stronger tax base gives the City more resources for public safety, streets, parks, recreation, and essential services without constantly looking to residents and existing businesses for more money. **I want Eureka to be known as a city that welcomes responsible investment, supports its local businesses, creates opportunity, and gets things done.**
Every Eureka resident deserves to feel safe in their home, their neighborhood, and throughout their city and they deserve a city that takes care of the basics. As Mayor, I will support our police officers, firefighters, emergency responders, and city employees who work every day to keep Eureka safe. I want residents, families, seniors, and business owners to know that when they report a serious problem, their city will respond. But quality of life is also about what we see every day. Our streets should be clean. Potholes should be repaired promptly instead of being allowed to get worse. Sidewalks, streetlights, parks, and public spaces should be properly maintained. Trash, graffiti, illegal dumping, and neglected areas should be addressed quickly. These may sound like basic things and they are. **That is exactly why city government should get them right.** I want families to feel comfortable walking through their neighborhoods, seniors to feel secure in their homes, businesses to feel supported, and drivers to travel on streets that are properly maintained. I believe in supporting law enforcement while expecting professionalism and accountability. I also believe in holding City Hall accountable for delivering the everyday services taxpayers already pay for. **My goal is simple: safer neighborhoods, cleaner streets, fewer potholes, well-maintained public spaces, and a city that residents can be proud of.**
Eureka should be more than a place where we live and work. It should be a community where families want to stay, children have opportunities to grow, and people of all ages have things to do and places to connect. I want our children and young people to grow up feeling that Eureka has opportunities for them not that they have to leave our community to find them. As Mayor, I want to work with schools, local organizations, businesses, nonprofits, and community partners to expand recreational, educational, cultural, and after-school opportunities for young people. I also want more activities for adults and families community events, festivals, sports and recreation, arts and cultural activities, and more reasons for people to get out, connect with one another, and enjoy our city. We already have beautiful parks, waterfront access, historic neighborhoods, and a community with tremendous character. We should build on those strengths and bring more energy and activity to Eureka throughout the year. Investing in quality of life also supports our other priorities. More activity brings people downtown, supports local businesses, gives young people positive opportunities, strengthens families, and builds a greater sense of community. **I want Eureka to be a city where people don't ask, “Why is there nothing to do?”but instead have choices about what to do next.** Let's make Eureka a place where our children want to grow up, our young adults want to stay, and families are proud to call home.
Eureka needs housing that working families, seniors, young people, and people on limited incomes can actually afford. For me, affordable housing is not just something I talk about. I have firsthand experience providing housing in Eureka to extremely low-income residents, including seniors and people with disabilities. Many of the residents I house pay approximately $300 per month as their own portion of the rent. That experience has shown me both how important affordable housing is and how complicated it can be to create and preserve. As Mayor, I want Eureka to encourage responsible housing development at different income levels from affordable and workforce housing to market-rate housing and homeownership opportunities. We should identify unnecessary barriers that make responsible housing more difficult or expensive to create, encourage productive use of vacant and underutilized properties, and work with property owners, developers, nonprofits, and government agencies to bring more housing opportunities to Eureka. At the same time, growth should be thoughtful. New development should strengthen neighborhoods, respect our community, and contribute to Eureka's long-term future. Housing is also directly connected to homelessness, economic development, and quality of life. When people who work in Eureka can afford to live here, our businesses have a stronger workforce, families have greater stability, and our entire community benefits. **My goal is straightforward: more housing, more choices, and a Eureka that remains affordable for the people who call it home.**
Bayshore Mall should once again be an active economic and community destination for Eureka. I want to work aggressively with the property owner, businesses, developers, and community partners to attract new stores, restaurants, entertainment, services, and other uses that can bring people back to the mall and create jobs. Rather than simply accepting vacant storefronts and declining activity, City Hall should ask: **What can we do to help bring investment here? What businesses are Eureka residents leaving town to visit? What obstacles can we remove to make Eureka more attractive to those businesses?** I also believe we should think beyond the traditional mall model. Bayshore has the potential to become a mixed destination with shopping, dining, entertainment, community activities, and other creative uses that keep the property active throughout the day and evening. Revitalizing Bayshore would mean more than filling empty spaces. It would mean more jobs, more local spending, more choices for residents, and additional economic activity for Eureka. **I want to see life, activity, and opportunity return to Bayshore Mall. Instead of watching an important part of our city decline, let's work together to reinvent it.**
Eureka residents and businesses work hard for their money, and City Hall has a responsibility to make every taxpayer dollar count. As Mayor, I will push for a more efficient, accountable, and results-driven city government. Before asking residents, visitors, or businesses to pay more, we should first make sure we are using the money we already collect wisely. I want to carefully review City spending, identify unnecessary costs and inefficiencies, prioritize essential services, and make sure taxpayers can clearly see what they are getting for their money. I also want to explore responsible ways to reduce Eureka’s tax burden, including the sales tax and Transient Occupancy Tax (TOT), without compromising essential services or public safety. My approach is not simply to cut for the sake of cutting. It is to grow our economy, attract more businesses and visitors, expand our tax base, eliminate waste where we find it, and create the financial strength that can make lower tax rates possible. **Government should live within its means, focus on results, and respect the people who pay the bills.** My goal is a City government that costs taxpayers less whenever possible and delivers more.
Have questions or suggestions? I would love to hear from you!
Campaign Headquarters
916 Silver Spur Rd, Rolling Hills Estates, CA 90274